If you have wanted to explore the Meridian, ID area in a way that you haven’t before, chances are you have considered the type of vehicle you would need to do it. There's also a high probability the Jeep brand has come to mind. For the past 80 years, the Jeep brand has awakened the imaginations of drivers in Boise, ID and beyond. The team at Peterson Dodge Chrysler Jeep RAM, located at 5801 East Gate Boulevard in Nampa, ID, is here to tell you all about the last eight decades in Jeep history, as well as remind you about our extensive new Jeep vehicle inventory.

Getting a Heroic Start

In the 1940s, the Jeep brand burst out onto the scene as a key vehicle for Allied soldiers during World War II. They became so highly regarded that everyday car shoppers wanted them. During this decade, the Jeep brand also became a leader in four-wheel-drive technology.

Expanding to Meet Demand

The Jeep brand continued to grow in popularity during the 50s. It became so popular that new models were added to the lineup. By the end of this decade, there were seven Jeep models in production. Jeep enthusiasts helped organize Jeep Jamborees to celebrate their love of this brand.

Continuing to Blow Minds

During the 1960s, the Jeep brand grew to 14 models. These vehicles served a variety of needs, from luxury to daily commuting. All of them were meant to create a love of driving. Caldwell, ID drivers may be interested to know that this decade also saw the introduction of the Jeep Wagoneer for the first time.

Continuing to Dominate the World of Four-Wheel-Drive

When you check out the Jeep brand during the 1970s, you will see that they continued to cement their dominance in the world of four-wheel-drive. They created the first-ever full-time four-wheel-drive system.

Innovations in the 1980s

Shopping for a Jeep vehicle near Mountain Home, ID meant that you were in for a ton of new innovations. This decade saw the introduction of the Jeep Cherokee (XJ). This vehicle had plenty of firsts, including the first full-time on-the-fly four-wheel-drive system.

Awarded for Capability

Awards were the name of the game for the Jeep brand in the 90s. Several Jeep models were awarded for their capability, including the Jeep Grand Cherokee

Modern Day Jeep

For the last couple of decades, the Jeep brand has continued to captivate Treasure Valley, ID drivers with its impressive array of high-performing and capable vehicles. The Jeep Gladiator was re-introduced to the lineup and there are plans to introduce a plug-in hybrid vehicle.

Visit Peterson Dodge Chrysler Jeep RAM, in Nampa, ID, or schedule a test drive of your favorite Jeep model today, to see how the Jeep brand can meet your driving needs.

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